Full name: Rebeka-Anna POP
Role in project: research assistant
Main affiliation: Babeș-Bolyai University
Main affiliation title: Teaching Assistant
Research topics: consumer behavior, m-commerce, e-commerce, customer experience.
Contact: rebeka.pop@econ.ubbcluj.ro
Personal website: https://econ.ubbcluj.ro/cv.php?id=790

Google Scholar link: https://scholar.google.com/citations?user=G9lhp8oAAAAJ&hl=en
ORCID link: https://orcid.org/0000-0003-1498-0698
Linkedin link: https://www.linkedin.com/in/rebeka-pop-phd-56a89110a/

Teaching: fundamentals of marketing, marketing planning, consumer behavior, marketing in small and medium-sized enterprises

TOP5 publications:
1. Pop, R.A., Hledik, E., Dabija, D.C. 2023. Predicting consumers’ purchase intention through fast fashion mobile apps: the mediating role of attitude and the moderating role of COVID-19. Technological Forecasting and Social Change, 186(Part A), 122111. ISSN 0040-1625. https://doi.org/10.1016/j.techfore.2022.122111

2. Pop, R.A., Săplăcan, Z., Dabija, D.C., Alt, A.M. 2022. The Impact of Social Media Influencers on Travel Decisions: the Role of Trust in Consumer Decision Journey. Current Issues in Tourism, 25(5), 826–843. https://doi.org/10.1080/13683500.2021.1895729

3. Pop, R.A., Dabija, D.C., Pelau, C., Dinu, V. 2022. Usage Intentions, Attitudes, and Behaviours towards Energy-Efficient Applications during the COVID-19 Pandemic. Journal of Business Economics and Management, 23(3), 668–689. ISSN 1611-1699 / eISSN: 2029-4433. https://doi.org/10.3846/jbem.2022.16959

4. Nemteanu, M.S., Pop, R.A., Dinu, V., Dabija, D.C. 2022. Predicting job satisfaction and work engagement behavior in the COVID-19 pandemic: A Conservation of Resources Theory approach. Ekonomie a Management (E&M) / Economics and Management, 21(1), 191–205. ISSN 1212-3609, e-ISSN 2336-5604.

5. Dabija, D.C., Campian, V., Pop, R.A., Băbuț, R. 2022. Generating Loyalty towards Fast Fashion Stores: A Cross-Generational Approach based on Store Attributes and Socio-Environmental Responsibility. Oeconomia Copernicana, 13(3), 891–934. p-ISSN 2083-1277. e-ISSN 2353-1827. https://doi.org/10.24136/oc.2022.026

Research projects:
1.    2022 – 2024: Research assistant: Reziliența în Retal: Impactul tehnologic generat de COVID-19 asupra consumatorilor și companiilor de retail. Project code: PNRR-C9-I8-CF 198/28.11.2022

2.    2021 – 2022: Team member: Identifying and presenting in practical form modern indicators in the field of trade and sales management. Muzeului Ardelean Association, Cluj-Napoca, Romania.

3.    2020 – 2021: Team member: The impact of the COIVD-19 pandemic on the digitization of the marketing profession – labor market analysis in Transylvania. Muzeului Ardelean Association, Cluj-Napoca, Romania.