{"id":4457,"date":"2023-12-06T08:31:22","date_gmt":"2023-12-06T08:31:22","guid":{"rendered":"https:\/\/business-digitalization.ro\/?page_id=4457"},"modified":"2025-07-11T19:09:49","modified_gmt":"2025-07-11T19:09:49","slug":"reports-and-materials-ro-ijpe","status":"publish","type":"page","link":"https:\/\/business-digitalization.ro\/ro\/reports-and-materials-ro-ijpe\/","title":{"rendered":"Reports and materials RO"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"4457\" class=\"elementor elementor-4457\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82f1fe8 e-flex e-con-boxed e-con e-parent\" data-id=\"82f1fe8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5b54ed4 e-flex e-con-boxed e-con e-child\" data-id=\"5b54ed4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-540f68b e-flex e-con-boxed e-con e-child\" data-id=\"540f68b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cec708 elementor-widget elementor-widget-spacer\" data-id=\"1cec708\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 04-12-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26c2854 elementor-widget elementor-widget-heading\" data-id=\"26c2854\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 04-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Digitalizarea nu ajut\u0103 profitabilitatea companiilor din industria auto, dar contribuie la \u00eembun\u0103t\u0103\u021birea eficien\u021bei utiliz\u0103rii activelor<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5580e2b elementor-widget elementor-widget-spacer\" data-id=\"5580e2b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53a8898 elementor-widget elementor-widget-text-editor\" data-id=\"53a8898\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 04-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"text-align: center;\"><strong>Utilizarea tehnologiilor digitale moderne nu contribuie la cre\u0219terea profitabilit\u0103\u021bii firmelor, dar ajut\u0103 la \u00eembun\u0103t\u0103\u021birea eficien\u021bei utiliz\u0103rii activelor \u00een cadrul celor mai mari companii globale din industria auto \u2013 concluzioneaz\u0103 un studiu finan\u021bat de Uniunea European\u0103, realizat de cercet\u0103torii Facult\u0103\u021bii de \u0218tiin\u021be Economice \u0219i Gestiunea Afacerilor (FSEGA) din cadrul Universit\u0103\u021bii Babe\u0219-Bolyai (UBB) din Cluj-Napoca, la care particip\u0103 \u0219i al\u021bi cercet\u0103tori de la Universitatea Corvinus din Budapesta, respectiv Aalborg University din Danemarca. Cercet\u0103torii au analizat impactul financiar al digitaliz\u0103rii pe diferite orizonturi de timp, investig\u00e2nd efectul imediat (\u00een acela\u0219i an), respectiv pe o perioad\u0103 de un an \u0219i doi ani. Efectul asupra profitabilit\u0103\u021bii nu apare nici dup\u0103 doi ani, pe c\u00e2nd eficien\u021ba activelor cre\u0219te \u00een mod semnificativ aproape instant.<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d493e4 elementor-widget elementor-widget-text-editor\" data-id=\"5d493e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"text-align: center;\">Industria auto a fost \u00eentotdeauna printre primele industrii care au implementat tehnologiile moderne ap\u0103rute \u00een cadrul precedentelor revolu\u021bii industriale, ceea ce este adev\u0103rat \u0219i \u00een cazul tehnologiilor digitale dezvoltate \u00een cadrul celei de-a patra revolu\u021bii industriale. Pe de o parte, proiectul cercet\u0103torilor de la UBB s-a concentrat asupra tehnologiilor digitale tradi\u021bionale ap\u0103rute \u00een precedenta revolu\u021bie industrial\u0103 odat\u0103 cu dezvoltarea calculatoarelor electronice \u0219i a automatiz\u0103rii \u00een produc\u021bie (Industrie 3.0). Aceste tehnologii includ robotizarea \u0219i automatizarea \u00een produc\u021bie, telecomunica\u021biile, precum \u0219i executarea unor opera\u021biuni \u00een mediul online. Pe de alt\u0103 parte studiul s-a concentrat explicit \u0219i asupra tehnologiilor cele mai moderne din cadrul celei de a patra revolu\u021bii industriale (Industrie 4.0), precum sensorii, cloud computing, inteligen\u021ba artificial\u0103 sau nanotehnologii.<\/p><p style=\"text-align: center;\">Cercetarea a condus la c\u00e2teva rezultate surprinz\u0103toare: cre\u0219terea intensit\u0103\u021bii utiliz\u0103rii a acestor tehnologii nu conduce la o cre\u0219tere a profitabilit\u0103\u021bii nici pe termen scurt (\u00een acela\u0219i an) \u0219i nici pe termen mediu (1-2 ani), chiar \u0219i \u00een contextul \u00een care cercetarea a fost realizat\u0103 \u00een cadrul celor mai performante companii din industria auto global\u0103. Pe cealalt\u0103 parte \u00eens\u0103 eficien\u021ba utiliz\u0103rii activelor cre\u0219te at\u00e2t \u00een acela\u0219i an, c\u00e2t \u0219i pe un orizont de timp de 1-2 ani. Combin\u00e2nd cele dou\u0103 rezultate, cercet\u0103torii adaug\u0103 faptul c\u0103 astfel rentabilitatea tehnologiilor digitale deocamdat\u0103 nu este una clar\u0103: digitalizarea are un impact sc\u0103zut dar pozitiv asupra rentabilit\u0103\u021bii, efectul fiind vizibil \u00eens\u0103 doar dup\u0103 cel pu\u021bin doi ani de la implementare.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3bd242 elementor-widget elementor-widget-image\" data-id=\"d3bd242\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 04-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/business-digitalization.ro\/wp-content\/uploads\/2025\/07\/ijpe_results-1024x1024.png\" class=\"attachment-large size-large wp-image-6669\" alt=\"\" srcset=\"https:\/\/business-digitalization.ro\/wp-content\/uploads\/2025\/07\/ijpe_results-1024x1024.png 1024w, https:\/\/business-digitalization.ro\/wp-content\/uploads\/2025\/07\/ijpe_results-300x300.png 300w, https:\/\/business-digitalization.ro\/wp-content\/uploads\/2025\/07\/ijpe_results-150x150.png 150w, https:\/\/business-digitalization.ro\/wp-content\/uploads\/2025\/07\/ijpe_results-768x768.png 768w, https:\/\/business-digitalization.ro\/wp-content\/uploads\/2025\/07\/ijpe_results-12x12.png 12w, https:\/\/business-digitalization.ro\/wp-content\/uploads\/2025\/07\/ijpe_results.png 1096w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c6e538 elementor-widget elementor-widget-text-editor\" data-id=\"1c6e538\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p style=\"text-align: center;\"><strong>Despre metodologia cercet\u0103rii<\/strong><\/p><p style=\"text-align: center;\">Proiectul de cercetare a inclus \u00een analiz\u0103 companii din top 30 de produc\u0103tori auto \u0219i top 100 de furnizori auto, select\u00e2nd doar cele care aveau cel pu\u021bin cinci ani de rapoarte anuale disponibile \u00een mod public pentru perioada 2012-2022. \u00cen total, studiul UBB a inclus un num\u0103r de 495 rapoarte anuale publicate de un num\u0103r de 54 de companii mari din industria auto global\u0103. E\u0219antionul de cercetare include c\u00e2teva branduri bine cunoscute \u0219i \u00een regiunea noastr\u0103, precum Volkswagen AG, Toyota Motor Corp, Stellantis sau grupul Mercedes Benz. Rapoartele anuale ale acestor companii au stat la baza calcul\u0103rii unor indici de digitalizare (Industrie 3.0 \u0219i Industrie 4.0), utiliz\u00e2nd tehnici de text mining, bazate pe un algoritm de machine learning, respectiv pe o analiz\u0103 pe baza unor cuvinte cheie. Indicatorii financiari au fost extra\u0219i la r\u00e2ndul lor din rapoartele financiare auditate \u0219i publice ale acestor companii. Profitabilitatea a fost m\u0103surat\u0103 prin indicatorul marjei profitului opera\u021bional (marja EBITDA), eficien\u021ba activelor prin viteza de rota\u021bie a activelor (cifra de afaceri\/active), iar rentabilitatea prin rata de rentabilitate a capitalului propriu (ROE).<\/p><p style=\"text-align: center;\">Cercetarea complet\u0103 este disponibil\u0103 gratuit aici: <a href=\"https:\/\/doi.org\/10.1016\/j.ijpe.2025.109699\" target=\"_blank\" rel=\"noopener\">https:\/\/doi.org\/10.1016\/j.ijpe.2025.109699<\/a><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Digitalizarea nu ajut\u0103 profitabilitatea companiilor din industria auto, dar contribuie la \u00eembun\u0103t\u0103\u021birea eficien\u021bei utiliz\u0103rii activelor Utilizarea tehnologiilor digitale moderne nu contribuie la cre\u0219terea profitabilit\u0103\u021bii firmelor, dar ajut\u0103 la \u00eembun\u0103t\u0103\u021birea eficien\u021bei utiliz\u0103rii activelor \u00een cadrul celor mai mari companii globale din industria auto \u2013 concluzioneaz\u0103 un studiu finan\u021bat de Uniunea European\u0103, realizat de cercet\u0103torii Facult\u0103\u021bii de \u0218tiin\u021be Economice \u0219i Gestiunea Afacerilor (FSEGA) din cadrul Universit\u0103\u021bii Babe\u0219-Bolyai (UBB) din Cluj-Napoca, la care particip\u0103 \u0219i al\u021bi cercet\u0103tori de la Universitatea Corvinus din Budapesta, respectiv Aalborg University din Danemarca. Cercet\u0103torii au analizat impactul financiar al digitaliz\u0103rii pe diferite orizonturi de timp, investig\u00e2nd efectul imediat (\u00een acela\u0219i an), respectiv pe o perioad\u0103 de un an \u0219i doi ani. Efectul asupra profitabilit\u0103\u021bii nu apare nici dup\u0103 doi ani, pe c\u00e2nd eficien\u021ba activelor cre\u0219te \u00een mod semnificativ aproape instant. Industria auto a fost \u00eentotdeauna printre primele industrii care au implementat tehnologiile moderne ap\u0103rute \u00een cadrul precedentelor revolu\u021bii industriale, ceea ce este adev\u0103rat \u0219i \u00een cazul tehnologiilor digitale dezvoltate \u00een cadrul celei de-a patra revolu\u021bii industriale. Pe de o parte, proiectul cercet\u0103torilor de la UBB s-a concentrat asupra tehnologiilor digitale tradi\u021bionale ap\u0103rute \u00een precedenta revolu\u021bie industrial\u0103 odat\u0103 cu dezvoltarea calculatoarelor electronice \u0219i a automatiz\u0103rii \u00een produc\u021bie (Industrie 3.0). Aceste tehnologii includ robotizarea \u0219i automatizarea \u00een produc\u021bie, telecomunica\u021biile, precum \u0219i executarea unor opera\u021biuni \u00een mediul online. Pe de alt\u0103 parte studiul s-a concentrat explicit \u0219i asupra tehnologiilor cele mai moderne din cadrul celei de a patra revolu\u021bii industriale (Industrie 4.0), precum sensorii, cloud computing, inteligen\u021ba artificial\u0103 sau nanotehnologii. Cercetarea a condus la c\u00e2teva rezultate surprinz\u0103toare: cre\u0219terea intensit\u0103\u021bii utiliz\u0103rii a acestor tehnologii nu conduce la o cre\u0219tere a profitabilit\u0103\u021bii nici pe termen scurt (\u00een acela\u0219i an) \u0219i nici pe termen mediu (1-2 ani), chiar \u0219i \u00een contextul \u00een care cercetarea a fost realizat\u0103 \u00een cadrul celor mai performante companii din industria auto global\u0103. Pe cealalt\u0103 parte \u00eens\u0103 eficien\u021ba utiliz\u0103rii activelor cre\u0219te at\u00e2t \u00een acela\u0219i an, c\u00e2t \u0219i pe un orizont de timp de 1-2 ani. Combin\u00e2nd cele dou\u0103 rezultate, cercet\u0103torii adaug\u0103 faptul c\u0103 astfel rentabilitatea tehnologiilor digitale deocamdat\u0103 nu este una clar\u0103: digitalizarea are un impact sc\u0103zut dar pozitiv asupra rentabilit\u0103\u021bii, efectul fiind vizibil \u00eens\u0103 doar dup\u0103 cel pu\u021bin doi ani de la implementare. Despre metodologia cercet\u0103rii Proiectul de cercetare a inclus \u00een analiz\u0103 companii din top 30 de produc\u0103tori auto \u0219i top 100 de furnizori auto, select\u00e2nd doar cele care aveau cel pu\u021bin cinci ani de rapoarte anuale disponibile \u00een mod public pentru perioada 2012-2022. \u00cen total, studiul UBB a inclus un num\u0103r de 495 rapoarte anuale publicate de un num\u0103r de 54 de companii mari din industria auto global\u0103. E\u0219antionul de cercetare include c\u00e2teva branduri bine cunoscute \u0219i \u00een regiunea noastr\u0103, precum Volkswagen AG, Toyota Motor Corp, Stellantis sau grupul Mercedes Benz. Rapoartele anuale ale acestor companii au stat la baza calcul\u0103rii unor indici de digitalizare (Industrie 3.0 \u0219i Industrie 4.0), utiliz\u00e2nd tehnici de text mining, bazate pe un algoritm de machine learning, respectiv pe o analiz\u0103 pe baza unor cuvinte cheie. Indicatorii financiari au fost extra\u0219i la r\u00e2ndul lor din rapoartele financiare auditate \u0219i publice ale acestor companii. Profitabilitatea a fost m\u0103surat\u0103 prin indicatorul marjei profitului opera\u021bional (marja EBITDA), eficien\u021ba activelor prin viteza de rota\u021bie a activelor (cifra de afaceri\/active), iar rentabilitatea prin rata de rentabilitate a capitalului propriu (ROE). Cercetarea complet\u0103 este disponibil\u0103 gratuit aici: https:\/\/doi.org\/10.1016\/j.ijpe.2025.109699<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-4457","page","type-page","status-publish","hentry","post-no-thumbnail"],"_links":{"self":[{"href":"https:\/\/business-digitalization.ro\/ro\/wp-json\/wp\/v2\/pages\/4457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/business-digitalization.ro\/ro\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/business-digitalization.ro\/ro\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/business-digitalization.ro\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/business-digitalization.ro\/ro\/wp-json\/wp\/v2\/comments?post=4457"}],"version-history":[{"count":39,"href":"https:\/\/business-digitalization.ro\/ro\/wp-json\/wp\/v2\/pages\/4457\/revisions"}],"predecessor-version":[{"id":6673,"href":"https:\/\/business-digitalization.ro\/ro\/wp-json\/wp\/v2\/pages\/4457\/revisions\/6673"}],"wp:attachment":[{"href":"https:\/\/business-digitalization.ro\/ro\/wp-json\/wp\/v2\/media?parent=4457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}