{"id":5305,"date":"2023-12-20T14:04:03","date_gmt":"2023-12-20T14:04:03","guid":{"rendered":"https:\/\/business-digitalization.ro\/?page_id=5305"},"modified":"2025-04-28T17:01:27","modified_gmt":"2025-04-28T17:01:27","slug":"rebeka-anna-pop","status":"publish","type":"page","link":"https:\/\/business-digitalization.ro\/ro\/rebeka-anna-pop\/","title":{"rendered":"Rebeka-Anna POP"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"5305\" class=\"elementor elementor-5305\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bbe81c e-flex e-con-boxed e-con e-parent\" data-id=\"9bbe81c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9323ffc e-flex e-con-boxed e-con e-child\" data-id=\"9323ffc\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d361147 elementor-widget elementor-widget-text-editor\" data-id=\"d361147\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 04-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-6163 alignleft\" src=\"https:\/\/business-digitalization.ro\/wp-content\/uploads\/2024\/08\/Rebeka-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/business-digitalization.ro\/wp-content\/uploads\/2024\/08\/Rebeka-300x300.jpg 300w, https:\/\/business-digitalization.ro\/wp-content\/uploads\/2024\/08\/Rebeka-150x150.jpg 150w, https:\/\/business-digitalization.ro\/wp-content\/uploads\/2024\/08\/Rebeka-12x12.jpg 12w, https:\/\/business-digitalization.ro\/wp-content\/uploads\/2024\/08\/Rebeka.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p><p>Full name: Rebeka-Anna POP<br \/>Role in project: postdoctoral researcher<br \/>Main affiliation: Babe\u0219-Bolyai University<br \/>Main affiliation title: Teaching Assistant<br \/>Research topics: consumer behavior, m-commerce, e-commerce, customer experience.<br \/>Contact: <a href=\"mailto:rebeka.pop@econ.ubbcluj.ro\">rebeka.pop@econ.ubbcluj.ro<\/a><br \/>Personal website: <a href=\"https:\/\/econ.ubbcluj.ro\/cv.php?id=790\" target=\"_blank\" rel=\"noopener\">https:\/\/econ.ubbcluj.ro\/cv.php?id=790<\/a><\/p><p>Google Scholar link: <a href=\"https:\/\/scholar.google.com\/citations?user=G9lhp8oAAAAJ&amp;hl=en\" target=\"_blank\" rel=\"noopener\">https:\/\/scholar.google.com\/citations?user=G9lhp8oAAAAJ&amp;hl=en<\/a><br \/>ORCID link: <a href=\"https:\/\/orcid.org\/0000-0003-1498-0698\" target=\"_blank\" rel=\"noopener\">https:\/\/orcid.org\/0000-0003-1498-0698<\/a><br \/>Linkedin link: <a href=\"https:\/\/www.linkedin.com\/in\/rebeka-pop-phd-56a89110a\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/in\/rebeka-pop-phd-56a89110a\/<\/a><\/p><p>Teaching: fundamentals of marketing, marketing planning, consumer behavior, marketing in small and medium-sized enterprises<\/p><p>TOP5 publications:<br \/>1. Pop, R.A., Hledik, E., Dabija, D.C. 2023. Predicting consumers\u2019 purchase intention through fast fashion mobile apps: the mediating role of attitude and the moderating role of COVID-19. Technological Forecasting and Social Change, 186(Part A), 122111. ISSN 0040-1625. <a href=\"https:\/\/doi.org\/10.1016\/j.techfore.2022.122111\" target=\"_blank\" rel=\"noopener\">https:\/\/doi.org\/10.1016\/j.techfore.2022.122111<\/a><\/p><p>2. Pop, R.A., S\u0103pl\u0103can, Z., Dabija, D.C., Alt, A.M. 2022. The Impact of Social Media Influencers on Travel Decisions: the Role of Trust in Consumer Decision Journey. Current Issues in Tourism, 25(5), 826\u2013843. <a href=\"https:\/\/doi.org\/10.1080\/13683500.2021.1895729\" target=\"_blank\" rel=\"noopener\">https:\/\/doi.org\/10.1080\/13683500.2021.1895729<\/a><\/p><p>3. Pop, R.A., Dabija, D.C., Pelau, C., Dinu, V. 2022. Usage Intentions, Attitudes, and Behaviours towards Energy-Efficient Applications during the COVID-19 Pandemic. Journal of Business Economics and Management, 23(3), 668\u2013689. ISSN 1611-1699 \/ eISSN: 2029-4433. <a href=\"https:\/\/doi.org\/10.3846\/jbem.2022.16959\" target=\"_blank\" rel=\"noopener\">https:\/\/doi.org\/10.3846\/jbem.2022.16959<\/a><\/p><p>4. Nemteanu, M.S., Pop, R.A., Dinu, V., Dabija, D.C. 2022. Predicting job satisfaction and work engagement behavior in the COVID-19 pandemic: A Conservation of Resources Theory approach. Ekonomie a Management (E&amp;M) \/ Economics and Management, 21(1), 191\u2013205. ISSN 1212-3609, e-ISSN 2336-5604.<\/p><p>5. Dabija, D.C., Campian, V., Pop, R.A., B\u0103bu\u021b, R. 2022. Generating Loyalty towards Fast Fashion Stores: A Cross-Generational Approach based on Store Attributes and Socio-Environmental Responsibility. Oeconomia Copernicana, 13(3), 891\u2013934. p-ISSN 2083-1277. e-ISSN 2353-1827. <a href=\"https:\/\/doi.org\/10.24136\/oc.2022.026\" target=\"_blank\" rel=\"noopener\">https:\/\/doi.org\/10.24136\/oc.2022.026<\/a><\/p><p>Research projects:<br \/>1.\u00a0 \u00a0 2022 \u2013 2024: Research assistant: Rezilien\u021ba \u00een Retal: Impactul tehnologic generat de COVID-19 asupra consumatorilor \u0219i companiilor de retail. Project code: PNRR-C9-I8-CF 198\/28.11.2022<\/p><p>2.\u00a0 \u00a0 2021 \u2013 2022: Team member: Identifying and presenting in practical form modern indicators in the field of trade and sales management. Muzeului Ardelean Association, Cluj-Napoca, Romania.<\/p><p>3.\u00a0 \u00a0 2020 \u2013 2021: Team member: The impact of the COIVD-19 pandemic on the digitization of the marketing profession \u2013 labor market analysis in Transylvania. Muzeului Ardelean Association, Cluj-Napoca, Romania.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Full name: Rebeka-Anna POPRole in project: postdoctoral researcherMain affiliation: Babe\u0219-Bolyai UniversityMain affiliation title: Teaching AssistantResearch topics: consumer behavior, m-commerce, e-commerce, customer experience.Contact: rebeka.pop@econ.ubbcluj.roPersonal website: https:\/\/econ.ubbcluj.ro\/cv.php?id=790 Google Scholar link: https:\/\/scholar.google.com\/citations?user=G9lhp8oAAAAJ&amp;hl=enORCID link: https:\/\/orcid.org\/0000-0003-1498-0698Linkedin link: https:\/\/www.linkedin.com\/in\/rebeka-pop-phd-56a89110a\/ Teaching: fundamentals of marketing, marketing planning, consumer behavior, marketing in small and medium-sized enterprises TOP5 publications:1. Pop, R.A., Hledik, E., Dabija, D.C. 2023. Predicting consumers\u2019 purchase intention through fast fashion mobile apps: the mediating role of attitude and the moderating role of COVID-19. Technological Forecasting and Social Change, 186(Part A), 122111. ISSN 0040-1625. https:\/\/doi.org\/10.1016\/j.techfore.2022.122111 2. Pop, R.A., S\u0103pl\u0103can, Z., Dabija, D.C., Alt, A.M. 2022. The Impact of Social Media Influencers on Travel Decisions: the Role of Trust in Consumer Decision Journey. Current Issues in Tourism, 25(5), 826\u2013843. https:\/\/doi.org\/10.1080\/13683500.2021.1895729 3. Pop, R.A., Dabija, D.C., Pelau, C., Dinu, V. 2022. Usage Intentions, Attitudes, and Behaviours towards Energy-Efficient Applications during the COVID-19 Pandemic. Journal of Business Economics and Management, 23(3), 668\u2013689. ISSN 1611-1699 \/ eISSN: 2029-4433. https:\/\/doi.org\/10.3846\/jbem.2022.16959 4. Nemteanu, M.S., Pop, R.A., Dinu, V., Dabija, D.C. 2022. Predicting job satisfaction and work engagement behavior in the COVID-19 pandemic: A Conservation of Resources Theory approach. Ekonomie a Management (E&amp;M) \/ Economics and Management, 21(1), 191\u2013205. ISSN 1212-3609, e-ISSN 2336-5604. 5. Dabija, D.C., Campian, V., Pop, R.A., B\u0103bu\u021b, R. 2022. Generating Loyalty towards Fast Fashion Stores: A Cross-Generational Approach based on Store Attributes and Socio-Environmental Responsibility. Oeconomia Copernicana, 13(3), 891\u2013934. p-ISSN 2083-1277. e-ISSN 2353-1827. https:\/\/doi.org\/10.24136\/oc.2022.026 Research projects:1.\u00a0 \u00a0 2022 \u2013 2024: Research assistant: Rezilien\u021ba \u00een Retal: Impactul tehnologic generat de COVID-19 asupra consumatorilor \u0219i companiilor de retail. Project code: PNRR-C9-I8-CF 198\/28.11.2022 2.\u00a0 \u00a0 2021 \u2013 2022: Team member: Identifying and presenting in practical form modern indicators in the field of trade and sales management. Muzeului Ardelean Association, Cluj-Napoca, Romania. 3.\u00a0 \u00a0 2020 \u2013 2021: Team member: The impact of the COIVD-19 pandemic on the digitization of the marketing profession \u2013 labor market analysis in Transylvania. Muzeului Ardelean Association, Cluj-Napoca, Romania.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-5305","page","type-page","status-publish","hentry","post-no-thumbnail"],"_links":{"self":[{"href":"https:\/\/business-digitalization.ro\/ro\/wp-json\/wp\/v2\/pages\/5305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/business-digitalization.ro\/ro\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/business-digitalization.ro\/ro\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/business-digitalization.ro\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/business-digitalization.ro\/ro\/wp-json\/wp\/v2\/comments?post=5305"}],"version-history":[{"count":19,"href":"https:\/\/business-digitalization.ro\/ro\/wp-json\/wp\/v2\/pages\/5305\/revisions"}],"predecessor-version":[{"id":6602,"href":"https:\/\/business-digitalization.ro\/ro\/wp-json\/wp\/v2\/pages\/5305\/revisions\/6602"}],"wp:attachment":[{"href":"https:\/\/business-digitalization.ro\/ro\/wp-json\/wp\/v2\/media?parent=5305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}